Apple Inc. culture innovation
关于
1年前
更新
0
频次
27
题目数
分享
有问题？问问AI帮你修改 改主题：如咖啡问卷改为奶茶问卷
Apple Inc. culture innovation
Hi,I am a student of University of Portsmouth (UK) currently in my final academic year. As part of my BA (Hons) Business Administration programme, I am required to conduct a dissertation study on strategy management and organization culture innovation to understand the present situation of Apple product and to help company to improve the products and services. Please take some time (approximately 10 to 20 minutes) to complete this questionnaire. Please respond to the following statements using the response scale below, by ticking the appropriate sections. Your responses would be treated as strictly confidential and it will help provide important information on the influences leading to the decision make. Thank you. Regards, Huang mei
Q1:Gender
Male
Female
Q2:Age
15-25
26-35
36-45
46-55
above 55
Q3:Occupation
选项1
Q4:Highest level of education
选项1
Q5:Monthly Household income (RMB)
2000-3500
3600-5500
5600-7500
above 7500
Can't tell
Q6: Which brand will come to your mind when people mentioned smart phone?
Apple
Nokia
Samsung
Motorola
Others
Q7:Which hand phone brand are you using now? And why do you choose this product?
Fashionable
design
Appropriate
price
Multiple
functions
Fame
of brand
High
quality
Q8:Which hand phone brand are you using now?
选项1
Q9:How often do you replace your hand phone?
Less than 1-year
1-2 years
2-3 years
More than 3-years
Q10:Where did you get new information about the hand phone?
Advertisement
on TV
Newspaper
or Magazine
Internet
From
relatives or friends
Promotion
Q11:Which type of phone would you prefer?
Normal
hand phone
Smart
phone
Musical
Phone
Camera
Phone
Q12:Normally, Where do you buy a new hand phone?
Online
shopping
Shopping
mall
Local
telecom offices
Brand monopolized shop
Others
Q13:Have you purchased the product from Apple Inc.?
Yes
No
Q14:Are you satisfied with the product quality?
Yes
No
Q15:Are you satisfied with the product service?
Yes
No
Q16:How do you like Apple products?
Cannot
live without them
Like
them very much
Interested
in them
Just
average
Not
interested in them
Q17:Which part of the most iPhone attracts you?
Product
feature
Design
innovation
Corporate
reputation
After-sales
support
High
quality
Availability
of software and peripherals
Q18:What do you think the shortcoming of the iPhone?
Monotonous
design
High
price
High
maintenance cost
Unique
interface
Incompatible
with some software
Q19:How much did you spend in the App store?
0
10-100
100-500
above 500
Q20:Which part of the IT product attracts you?
Fashionable
appearance design
User-friendly
Product
quality
After-sales
service
Product
integration
High
ratio of cost-performance
Brand
reputation
others
Q21:How does the price of the iPhone compare with others in the industry?
Higher
premium price
Similar
premium price
Lower
premium price
Just
don’t care
Q22:Why you pay for the iPhone premium price?
Product
feature
Design
innovation
Corporate
reputation
After-sales
support
High
quality
Availability
of software and peripherals
Q23:Which sentence would you see describes iPhone?
Stand
for corporate culture
Innovative
brand leader in fashion
The
king of the touch technology
Aspirational
and luxurious brand
Q24: Why do you think iPhone is more popular than competitors?
Quality
and design
High
security
After-sales
service
Marketing
strategy and sales promotions
Corporate
reputation
The
CEO’s personal charisma
Others
Q25:Do you think Apple is successful? Yes, that's because of
Successful
commercial strategy
Steve
Job’s Personal leadership
Correct
prediction of consumption psychology
Creative
teams’ smart sense of fashion E.
Innovative technologies
Q26:Do you think Apple is successful? No, that’s because of__________
Unsuccessful
commercial strategy
Steve
Job’s awkward leadership
Low-efficient
sales model
Unpractical
technologies
Apple
team’s strange understanding of prevalent culture
Q27:Are you planning to buy any Apple products in the future? Why?
Cost
performance is high
The
qualities are reliable
After
sales customer service is good
I
don’t like this brand
No
联系我们
在线客服
客服专线 4006-700-778
客服邮箱 wenjuan@idiaoyan.com
问卷网公众号