关于服装选购因素（有针对HM)的调查

大四毕业市场营销论文，欢迎参加本次答题，我会及时回馈大家的问卷，谢谢各位啦~！

Q1:Whentalkingaboutfashion,whichbrandisyourfirstthoughtofit?

A&F

H&M

ZARA

GAP

UNIQLO

FOREVER21

I.T

HOLLISTER

Other_______

Q2:Whichofthefollowingbrandswillyouprioritizeatthetimeofpurchase?

A&F

ZARA

GAP

UNIQLO

FOREVER21

I.T

HOLLISTER

Other______

Q3:WhenyoushoppinginHM,whatkindofbannerwillattractyourattentionfirst?

Discount/Sale

New Arrival

Spokespersons’ photo

Advertising picture

Q4:Whatkindofspokespersonforclothingwillattractyourattention?

Film Star

Singer

Sports Star

Model

Public Figure

Other______

Q5:Doyouthinkapparelbrandidentityneedtoreflecttheelementsare:

Brand pursuit

Brand idea and personality

Brand Product Style

Brand Positioning

Q6:Howcanyougetfashion/clothinginformationusually?

Radio

Magazine

Newspaper

Internet

Banner

Other______

Q7:Whereusuallydoyoubuycasualclothing?

Department store

Supermarket

Stores

Side street shops

Internet

Wholesale market

Q8:Whatreasondoyouusuallywanttobuyclothesmainlyfor?

The seasons change

Fashion

Social needs

Adapt to the changing mood

Friend introduction

Promotional discounts

Q9:IfyouaregoingtopurchaseHM,whichfabricofcasualclothesdoyoulike?

Cotton

Cowboy

Cotton and linen

Chiffon

Corduroy

Polyester

Flax

Other______

Q10:Andthefollowingarefeaturesoffabric,pleasesortaccordingtotheimportanceofeachproperty:

Antistatic

Moisture absorption and perspiration

Wrinkle resistant

Environmental protection

Good stretch

No lint balls

Q11:Youcanacceptthehighestpriceofsummerclothesare：

Shorts

Trousers

Shirt

Jacket

T-shirt

Dress

Suit

Leather

Pants

Vest

Uniforms

Sun-top

Lace shirt

Chiffon shirt

Q12:Youcanacceptthehighestpriceofwinterclothesare:

Shirt ___

Jeans ___

Trousers ___

Leather pants ___

Windbreaker ___

Leather ___

Suit ___

Jacket ___

Sweater ___

Knit shirt ___

Short coat ___

Q13:WillyoufitclothesinphysicalstoreandshoppinginTaobao?

Yes

Never thought about it.

Q14:IfyoupurchasedclothesformHM,willyoufoundsamestyle/designinotherbrandsspecially?

Yes, I will. And I like compare price and quality.

No, I won’t.

Not sure. It depends on.

关于服装选购因素（有针对HM)的调查

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