The questionnaire of HM

欢迎参加本次答题,希望你们用心填写。再次感谢你的配合，谢谢。

Q1:你的性别是? (What’s your gender?)

男(Male)

女(Female)

Q2:你的年龄是?(What age group do you belong to?)

15岁以下(Under 15)

15-20

21-25

26-30

30以上(Over 30)

Q3:你的收入状况是?(What income group do you belong to? (RMB per unit))

2000以下(under 2000)

2100-3000

3100-4000

4100-5000

5000以上(Over 5000)

Q4:每月在购买衣服的平均支出是?(How much per month would you spend on buying clothes? (RMB))

200以下 (Under 200)

210-400

410-600

610-800

810-1000

1000以上 (Over 1000)

Q5:各大服装零售品牌中,你更喜欢哪一个?(Which clothes retail shop do you prefer shopping in? (Tick one only))

H&M

ZARA

GAP

歌莉娅(GOELIA)

Mo&Co

其他 (Other)

Q6:你一般购买衣服是网上购买还是实体店购买?(Do you buy clothes online or in stores?)

网上(On line)

实体店(Stores)

两者都有(Both)

Q7:一般情况下,是什么条件吸引你去商店购买衣服?What attracts you to go into a clothes shop and buy clothes? (please rank your choices starting with 1 as most attractive and 6 as less attractive)

价格(Price)

品牌(Brand)

服务(Service)

质量(Quality)

颜色(Color)

环境(Environment)

Q8:什么样的活动会更加吸引你去购物?(What kind of promotion attracts you most?)

打折(Discount)

代金卷(Voucher)

积分卡(Bonus card )

免费赠品(Free gift)

Q9:你知道HM这个服装品牌吗?(Do you know HM?)

知道(YES)

不知道(NO)

Q10:你是怎么知道这个服装品牌的?(How did you know HM?)

从杂志上了解(Magazine)

从网络上了解(Internet)

从街上广告了解(Billboard)

经过店面时候了解(Walked pass the shop)

从身边朋友上了解(Knew from friends)

Q11:是什么吸引你去HM购物的? (多选)What attracts you shopping in HM? (Multiple choice)

价格(Price)

质量(Quality)

款式设计(Design)

促销活动(Promotion)

Q12:你觉得HM的价格怎么样?(What do you think the price of HM?)

太贵了(Too expensive )

贵(Expensive)

中等(Medium)

便宜(Cheap)

Q13:你觉得HM衣服的质量如何?(What do you think the quality of HM?)

很好(Very good)

好(Good)

一般般(So so)

差(Bad)

很差(Very bad)

Q14:你觉得HM的购物环境怎么样?What do you think the quality of HM?