关于麦当劳吸引新客户的调查问卷 - 问卷调查调研模板

Q1:Gender(性别)

Male (男)

Female(女)

Q2:Age(年龄)

Under 18 (18岁以下)

18-25

26-30

31-45

over 46(46岁以上)

Q3:Career(职业)

Middle school student(中学生)

College student (大学生)

Teacher(老师)

White-collar worker(白领)

Institutional staff(事业单位)

Other(其他)

Q4:Monthlyincome(月收入)

Don’t have (无)

Under 3000(3000以下)

3000-5000

5001-8000元

over 10000(1000以上)

Q5:Haveyou spent on McDonalds?(您在麦当劳消费过吗？)

Yes(如果选择YES请完成Part 2 的问题)

No(如果选择NO请完成Part 3的问题)

Q6:McDonaldsattracts you the most?(麦当劳最吸引您的地方？)

Convenient(方便)

Quality of food(食物的质量)

Affordable(实惠)

Good service(服务好)

Q7:Whichaspect do you think McDonalds needs to improve?(您觉得麦当劳在什么地方需要改进？)

Reduce prices(降低价格)

Improveservice levels(提高服务水平)

Changeproduct tastes(改变产品口味)

Changerestaurant design(改变餐厅设计)

Q8:Doyou think its troublesome to buy a meal line up?(您是否觉得买餐排队很麻烦？)

YES

NO

Q9:Whatdo you think of McDonalds employees in service?(您认为麦当劳员工在服务方面有哪些不足？)

Cleaning isnot timely(清洁不及时)

The impact ofcustomer meals when cleaning(清洁时影响顾客用餐)

Insufficientdescription of the product when ordering(点餐时介绍不足)

Staff’sservice attitude is not good(服务人员态度不好)

Q10:Whyyou choose McDonald’s?(选择在麦当劳就餐的原因？)

High brand recognition, trust this brand(品牌知名度高，信任此品牌)

Inexpensive(物美价廉)

Convenient(方便快捷)

There is atoy gift(有玩具赠送)

The diningenvironment is clean and hygienic(就餐环境干净卫生)

Q11:WillMcDonalds ad messages affect your immediate consumption?(请问麦当劳的广告讯息会触动您的即时消费吗？)

Will, everynew product will try(会，每出新产品便会去尝试)

Look at thesituation, according to their preferences(看情况，根据自己的喜好选择)

No, notinterested in new products(不会，对新产品不感兴趣)

Q12:Whatkind of channels do you know about McDonalds promotion?(请问您对于麦当劳的推广活动，是通过哪些渠道得知的？)

Television(电视)

Newspaper(报纸)

Online(网上)

Road signs advertising(路牌广告)

Community promotion(社区宣传)

Store promotion(店内宣传)

Q13:Whatother of the following cases will affect your spending on McDonalds?(以下事例，还有哪些将会影响您增加对麦当劳的消费？)

Richer, faster and more convenient foodavailable(更丰富，快捷，方便的食物提供)

McDonald's to carry out price promotions(麦当劳开展降价促销活动)

McDonald's to carry out take-away deliveryservice(麦当劳开展外卖送餐业务)

None of the above(以上都没有)

Q14:Willyou introduce McDonald’s to your friends? (你会将麦当劳推荐给你的朋友吗？)

YES

NO

Q15:Doyou think the brand of the fast food restaurant has an impact on your choice? (你觉得快餐店的品牌对您的选择有影响吗？)

No effect(没有影响))

Have an effect(有影响)

Have a strongeffect(有很大的影响)

Q16:Doesthe variety and quality of food in fast food have an impact on your choice？(快餐店食品的种类和质量对您的选择有影响吗？)

No effect(没有影响)

Have an effect(有影响)

Have a strong effect(有很大的影响)

Q17:Whattype of advertisements do you think fast food restaurants will attract you?(您认为快餐店做什么类型的广告会吸引您？)

Publicservice advertising type(公益广告型)

Introduceproducts type(介绍产品型)

Corporateimage type(企业形象型)

Other (其他)

Q18:Doesthe promotion of fast food have an impact on your consumption？(快餐店的促销活动对您的消费有影响吗？)

No effect(没有影响)

Have an effect(有影响)

Have a strongeffect(有很大的影响)

Q19:Doyou think star endorsements will affect your choice?(您认为快餐店请明星代言影响您对快餐店的选择吗？)

No effect(没有影响)

Have an effect(有影响)

Have a strongeffect(有很大的影响)

Q20:Doyou think the location of the fast food shops shop has an impact on your consumption?(您认为快餐店的地理位置对您是否去消费有影响吗？)

No effect(没有影响)

Have an effect(有影响)

Have a strongeffect(有很大的影响)

Q21:Doyou think that if a fast food shop offers a takeaway service will it increaseyour spending?(您认为快餐店提供外卖业务会增加您的消费吗？)

YES

NO

Q22:Doyou think the speed of the meal will have an impact on your choice?(您认为快餐店的配餐速度会影响您的选择吗？)

No effect(没有影响)

Have an effect(有影响)

Have a strong effect(有很大的影响)

Q23:Doyou think the internal environment of the fast food restaurant has an impact onyour choice of fast food restaurant?(您觉得快餐店的就餐环境会影响您的选择吗？)

No effect (没有影响)

Have an effect(有影响)

Have a strongeffect(有很大的影响)

Q24:Doyou think the quality of service of the fast food shop staff has an impact onyour choice?(您觉得快餐店的员工的服务态度会影响您的选择吗？)

No effect(没有影响)

Have an effect(有影响)

Have a strong effect(有很大的影响)

Q25:Doyou think the introduction of new technology in fast food restaurants willaffect your choice? (你觉得快餐店新科技的引入会影响你的选择吗?)

No effect(没有影响)

Have an effect(有影响)

Have a strongeffect(有很大的影响)

Q26:谢谢您的参加，如有其它建议请填写在下面表格中

选项1