Thenbsp;questionnairenbsp;fornbsp;Spacenbsp;Parknbsp; - 问卷调查调研模板

Q1:Bycontinuingwiththisquestionnaire,youindicatethatyouagreewiththefollowingstatement: Iunderstandthepurposeoftheprojectandwhatisrequiredofme,andanyquestionsIhadhavebeenansweredtomysatisfaction.Iagreetothearrangementsdescribedaboveinsofarastheyrelatetomyparticipation.IunderstandthatparticipationisentirelyvoluntaryandthatIhavetherighttowithdrawfromthisprojectatanytime.

Yes, I agree to take part

No, I do not agree to take part

Q2:PartA:DemographicInformationGender

Male

Female

Q3:Age

25 years and below

Between 26 – 30 years

Between 31- 39 years

40 years and above

Q4:HowlonghaveyouworkedinLeicesterSpacePark?

1 year and below

1- 5 years

Q5:BrandingGeneral

Single

Married

Divorced

Widowed

Prefer not to say

Q6:Markyourchoicesinrelationstotheagreementanddisagreementlevelsusingthe5-pointLikertScalebelow.5isStronglyAgree,4isAgree,3isNeutral,2isDisagree,while1isstronglydisagree.

Are Space Park Leicester mission, vision, culture and values effectively communicated to all employees?

Does Space Park Leicester employees understand branding and marketing?

Does Space Park Leicester actively invest in branding and marketing?

Are employees at Space Park Leicester pressured or feel mandated to strengthen the institution’s brand?

Does space Park Leicester convey effectively published objectives and goals for branding and marketing practices?

Do you think branding and marketing practices offer value to Space Park Leicester?

Do you think Space Park Leicester as clearly described the market or target audience in relations to branding and marketing practices?

Q7:PartB:ToolsandFunctionsDoesSpaceParkLeicesterutilizeonlinemarketingcommunication?

Yes

No

Q8:DoesSpaceParkLeicesterutilizeprintmediaplatforms(i.e.billboards,ads,Magazines,Newspaper,orNewsletters)?

Yes

No

Q9:Toolsandfunctions

Are there sufficient marketing communication tools accessible to Space Park Leicester?

Does Space Park Leicester utilize effective branding tools?

Does Space Park Leicester monitor the commentaries and feedbacks they obtain onsocial media platforms?

Does Space Park Leicester convey an effective posting plan, strategies, or guidelines when posting the institution’s content?

Does Space Park Leicester have an effective model or framework within the process of evaluating the branding practices?

Does Space Park Leicester participate in marketing campaigns (any particularmonth of the year)?

Does Space Park Leicester see researchers and academics as ambassadors of theinstitution

Q10:PartC:IdentityandImageIdentityandImage

Does Space Park Leicester branding and marketing practices generate identity aswell as distinction with the minds of the targeted audience?

Does Space Park Leicester branding practices build reputation and image of theinstitution?

Does Space Park Leicester advertising result in the institution’s brand to goodpositioning within the competitive environment of higher education?

Do you think that Space Park Leicester’s image and identity gives a competitiveedge over its rivals?

Does Space Park Leicester s image and identity give it target audience indicators offuture performance and initiatives?Do you think the significance of marketing Space Park Leicester will change in thefuture?

To what extent does Space Park Leicester consider its branding practices to beeffective when establishing image and identity with targeted audience?

Q11:PartD:BrandReputation

Has Space Park Leicester effectively targeted to position its brand?

Do you recognize what the overall reputation of Space Park Leicester is?

Does the organization's branding and marketing have specific departments or are other sections of other departments?

Does Space Park Leicester convey partnership with regards to marketing with other institutions?

Does the company utilize effectively the partnership within their practices of branding?