美妆品牌针对中国Z世代使用的公关策略和战术的研究

Q1:您的性别/What is your gender?

Q2:您属于以下哪类年龄段/What is your age range？

Q3:您的教育背景是？/What is your educational background?

Q4:您所在的地区/What is your location？

Q5:您日常对于美妆品牌产品的关注度/How much do you care about beauty brand products？

Q6:您在美妆品牌领域消费的频率？/How often do you spend in the beauty brand segment?

Q7:您平时通过以下哪些渠道获取美妆品牌产品资讯/Which of the following channels do you usually use to get information about beauty brand products？

Q8:以下哪些美妆品牌公关策略和战术是您所熟悉或有印象的？/Which of the following beauty brand PR strategies and tactics are you familiar with or impressed by？

Q9:您认为品牌使用的公关策略和战术会多大程度影响您对于美妆产品本身的选择和态度？/What extent do you think the PR strategies and tactics used by brands influence your choice and attitude of beauty products themselves?

Q10:你认为美妆品牌使用的公关策略和战术会多大程度影响品牌声誉?/To what extent do you think the PR strategies and tactics used by beauty brands affect brand reputation

Q11:您认为品牌使用以下哪种公关策略和战术会使您提高对该品牌的购买意愿？Which of the following PR strategies and tactics do you think the brand uses would make you more likely to buy from the brand?

Q12:您认为美妆品牌使用正确和品牌本身相匹配的公关策略和战术对于品牌发展的重要性？/How important do you think it is for beauty brands to use the right PR strategies and tactics that match the brand itself?

Q13:如果美妆品牌在营销推广中使用不恰当的公关策略和战术，您是否会对该品牌本身产生消极态度？ 或者只在意产品本身/If a beauty brand uses inappropriate PR strategies and tactics in its marketing and promotion, do you have a negative attitude towards the brand or care about the product itself？

Q14:您认为社交媒体平台对于美妆品牌使用的公关策略和战术的影响重要吗？/Do you think it is important for social media platforms to influence the PR strategies and tactics used by beauty brands?

Q15:您认为还有哪些该问卷调查中没有提到的其他公关策略和战术（仅针对美妆品牌）？/What other PR strategies and tactics do you think were not mentioned in this questionnaire (for beauty brands only)