China Media Group Mobile app under the background of media convergence

Hello, we are classmates of Glyndwr University. We are conducting a survey on China Media Group Mobile video marketing and would like to invite you to take a few minutes to help fill out this questionnaire. This questionnaire is anonymous. All data will only be used for statistical analysis. Please feel free to fill in. There is no right or wrong question. Please fill it out according to your actual situation. Thank you for your help.

Q1:1. Your gender is

A.Male

B.Female

Q2:2. Your age range is

A.Under 18

B.19 to 30

C.31 to 45

D.45 to 65

E.65 years and above

Q3:3. Your educational background is

A.High school and below

B.Junior college

C.Undergraduate

D.Master degree or above

Q4:4. Have you ever watched China Media Group Mobile video?

A.Yes

B.No

Q5:5. Have you ever noticed the source of news and information CCTV?

A.Yes

B.No

Q6:6. Will you take the initiative to watch China Media Group Mobile video?

A.Yes

B.No

Q7:7. Why do you choose China Media Group Mobile video

A.Strong timeliness

B.High information reliability

C.High hits

D.Others recommended me

E.Rich and vivid content

F.Short duration

G.other

Q8:8. What is the proportion of China Media Group Mobile video in your daily news information

A.More than 80%

B.50％-80％

C.30％-50％

D.Below 30%

Q9:9. How long do you watch China Media Group Mobile video every day

A.Within 30 minutes

B.30-60 minutes

C.60 minutes -120 minutes

D.More than 120 minutes

Q10:10. How often do you watch China Media Group Mobile video

A.Almost every day

B.Watch often

C.Watch occasionally

Q11:11. Through which channels do you usually contact China Media Group Mobile video?

A.News client

B.Video website

C.Community Forum

D.Social media

E.other

Q12:12. What is your habit of China Media Group Mobile video

A.Just watch it when you have time

B.Fixed point in time

C.Random viewing when bored

D.See if there is news push

E.Not often

Q13:13. What kinds of China Media Group Mobile video do you pay attention to

A.Current politics

B.Sociology

C.Entertainment

D.Sports

E.Life

F.Science and technology

G.Other

Q14:14. The frequency of participating in comments, forwarding and sharing when watching China Media Group Mobile video is

A.Often

B.Occasionally

C.Never

Q15:15. Under which circumstances will you actively forward China Media Group Mobile video

A.High click and forward traffic

B.Content is useful to me

C.Vivid and interesting form

D.Other

Q16:16. How long do you prefer China Media Group Mobile video

A.Within 30 seconds

B.30 to 60 seconds

C.60 seconds to 180 seconds

D.More than 180 seconds

Q17:17. Do you think China Media Group Mobile video is more popular than text or picture news

A.Very much agree

B.Agree

C.Commonly

D.Not very much

E.Strongly disagree

Q18:18. Compared with traditional news, why do you like China Media Group Mobile short video news (multiple choices):

A.More vivid and vivid than other news presentation methods

B.Short viewing time

C.Highly mobile and social, anytime, anywhere

D.The content is concise and meets the fragmented reading needs

E.Audiences can participate in video production activities and share

F.other

Q19:19. What factors do you think affect the development of China Media Group Mobile video (multiple choices):

A.The public's habit of accepting news

B.Mobile network coverage

C.Popularization of news short video application

D.Content quality of news short video

E.Management policy of news communication

F.The public and relevant employees lack media literacy

Q20:20. In the China Media Group Mobile videos you watch, most of the news publishers are?

A.Official accounts of mainstream media such as people's daily, Xinhua news agency and CCTV news

B.Celebrity V

C.We media

D.Ordinary users

Q21:21. Which kind of China Media Group Mobile video do you trust more for authenticity?

A.Short video released by the official account of mainstream media

B.Short video released by celebrity big V

C.Short videos published by we media

D.Short videos published by ordinary users

Q22:22. Do you think China Media Group Mobile video of mainstream media can meet your needs to obtain basic news information

A.Yes

B.No

Q23:23. Main purpose of the China Media Group Mobile video

A.Understand the situation at home and abroad

B.Understand government decision-making policies

C.Understand people's livelihood policies

D.Enrich knowledge reserve

Q24:24. Do you know about new media convergence?

A.Understand

B.Do not understand

Q25:25. Are you satisfied with the current development trend of China Media Group Mobile video app?

A.Satisfied

B.Dissatisfied

Q26:26. What difficulties do you think the China Media Group Mobile video app faces in the context of new media convergence?

A.Lack of innovation

B.Competition from other external platforms

Q27:27. How do you think the China Media Group Mobile video app will develop in the future?

A.Pay attention to the innovation of expression form

B.Reduce video playback time

C.Innovative content oriented design

D.other

Q28:28. Do you agree that mainstream media should develop in the context of media convergence?

A. Agree

B. Disagree

Q29:29. Do you think the development of China Media Group Mobile video app meets your expectations?

A. Yes

B. No

Q30:30. Are you satisfied with the questions set in todays questionnaire?

A. Yes

B. No

:Thank you for your active cooperation!

China Media Group Mobile app under the background of media convergence

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