Consumer Trust Survey

Q1:Do you trust e-commerce influencers (live streamers) when they recommend products?

Q2:Have you ever made a purchase based on a recommendation from an e-commerce influencer?

Q3:How likely are you to purchase a product recommended by an e-commerce influencer?

Q4:Do you believe that e-commerce influencers are genuinely interested in recommending products that are beneficial to consumers?

Q5:Do you think the recommendations from e-commerce influencers have a significant impact on consumer purchasing decisions?

Q6:Do you trust recommendations from friends or family members when making purchasing decisions?

Q7:Do you believe that recommendations from friends or family members are more trustworthy than those from e-commerce influencers?

Q8:How likely are you to trust a product recommended by a friend or family member?

Q9:Do you think consumer trust in e-commerce influencers has increased in recent years?

Q10:Do you think the influence of e-commerce influencers on the market will continue to grow?

Q11:What factors influence your trust in e-commerce influencers? (Select all that apply)

Q12:What factors would make you more likely to purchase a product recommended by an e-commerce influencer? (Select all that apply)

Q13:What factors would make you less likely to purchase a product recommended by an e-commerce influencer? (Select all that apply)

Q14:What factors would make you trust recommendations from friends or family members more than those from e-commerce influencers? (Select all that apply)

Q15:What factors would make you trust recommendations from e-commerce influencers more than those from friends or family members? (Select all that apply)