Which online video platform do you use most frequently?
YouTube
Bilibili
Douyin
Kuaishou
Tencent Video
iQiyi
Other
How often do you upload videos on online video platforms?
Multiple times a day
Once a day
A few times a week
Once a week
Less than once a week
Do you follow any content creators on online video platforms?
How likely are you to buy a product promoted in an online video?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Which online video platform do you find most influential in your purchasing decisions?
YouTube
Bilibili
Douyin
Kuaishou
Tencent Video
iQiyi
Other
How important is a content creator's presence on an online video platform in your decision to buy their recommended products?
Very important
Somewhat important
Neutral
Somewhat unimportant
Very unimportant
Are you more likely to buy a product if it is recommended by a popular content creator?
How often do you watch online videos?
Multiple times a day
Once a day
A few times a week
Once a week
Less than once a week
How important is a product's quality in your decision to purchase it after seeing it in an online video?
Very important
Somewhat important
Neutral
Somewhat unimportant
Very unimportant
How likely are you to recommend a product or content creator on an online video platform?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Which of the following factors influence your purchasing decisions after watching online videos?
Video production quality
Creator credibility
Audience engagement
Product demonstration
Online video platform
E-commerce integration
Product features
Price - quality ratio
Purchase impulse
Audience demographics
Platform algorithms
Seasonal trends
Technological innovation
Social proof
Economic situation
Ethical consumption
Health - related concerns
Which online video platforms do you use?
YouTube
Bilibili
Douyin
Kuaishou
Tencent Video
iQiyi
Other
What types of online video content do you prefer to watch?
Comedy
Drama
Documentary
Animation
Music
Sports
Gaming
DIY
Business and finance
Education
Other
Which types of content creators do you follow?
Comedy creators
Beauty gurus
Gaming streamers
Food bloggers
Travel vloggers
Tech reviewers
Business influencers
Lifestyle vloggers
Other
Which factors influence your decision to follow a content creator on an online video platform?
Exclusive content offers
High - quality and unique videos
Regular updates
Creator's personality
Social impact
Collaborations with other creators
Other